Behind the scenes of the Horizon Press Conference 2026: the role of PressMediaLAB in the press event

On Thursday, March 26, Horizon Automotive, the first Tech Mobility Company in Italy, met with the national press in the stunning setting of Casa Gessi, in the heart of Milan. It was an opportunity to share the remarkable results achieved in recent years and, building on this foundation, present the ambitious 2026–2028 industrial plan. The meeting featured Luca Cantoni, Founder of Horizon Automotive, and Maurizio Pescarini, CEO of Facile.it.

After a morning dedicated to the dealer convention – with 65 dealers currently present across Italy and 19 stores active in 18 regions – the afternoon welcomed an audience of over 40 journalists, ensuring broad and high-quality visibility for the roadmap presented. This was the result of PressMediaLAB’s management.

The core of our work: media direction
With years of experience alongside Horizon Automotive, managing press office activities and media center operations at both national and international levels, the PressMediaLAB team was fully dedicated to press management for this occasion.

Our work developed across several areas:
• Media Relations & Invitations: we managed contact with all journalists and the entire invitation flow, ensuring a qualified and engaged audience.
• On-site management and coordination: during the event, the PressMediaLAB team oversaw the room, welcoming members of the press and facilitating their work at every stage.
• Tailor-made interviews: we handled the organization and management of interviews with the event’s key figures, both in person and remotely.
• Follow-up and press review: our work did not end when the lights went out. We carefully managed the post-event follow-up, supporting journalists in writing their articles and monitoring publications.

Bringing the audience, creating value
PressMediaLAB is proud to have supported Horizon in this crucial moment for communicating its business growth, providing its expertise in public relations to ensure that the client’s strategic vision gained the visibility it deserved across leading industry and general media outlets nationwide.