Blog: Automotive

Behind Horizon event: PressMediaLAB managing press, media and visibility strategy

Turin hosts the 2025 Motor Show, sustainable mobility and innovative design.

Revigliasco celebrates iconic cars and a sustainable future at the Car 2025 Festival.

Aston Martin opens Bologna showroom; elegance, performance and strategic communication.

Microlino Spiaggina: a summery, elegant, sustainable, innovative, Italian electric microcar.

Iconic restomod: Eccentrica transforms the Diablo by combining innovation and emotion.

BYD presents ATTO 2 in Turin: electric, compact and innovative urban SUV.

From December 9 to 11, PressMediaLAB had the pleasure of organizing the official launch in Italy of Sealion 7, BYD's new 100% electric D-SUV, an event…

The unveiling of the Eccentrica prototype, the "restomod" based on the Diablo of the 1990s, which emphasizes the character and performance of the iconic supercar while…

Pagani Automobili participated for the first time in the Concorso di Eleganza di Villa d'Este, held May 19-21 in the beautiful setting of Lake Como, and…

The Pagani brand is known worldwide for its excellence in the design and production of high-performance automobiles. Founded in 1992 by Horacio Pagani, the company creates…