DENZA Opens Its First Showroom in North-West Italy: PressMediaLAB Heads Press Coordination

On September 16, DENZA, the BYD Group’s premium brand dedicated exclusively to new energy vehicles, inaugurated its first showroom in North-West Italy, located at Corso Giuseppe Garibaldi 187 in Venaria Reale (Turin).

The new location is managed by ForZa, a leading dealer and reference partner for luxury mobility across Piedmont, Liguria, and the Aosta Valley.

PressMediaLAB managed and coordinated all press-related activities for the event, marking a significant milestone in the brand’s local expansion.

INNOVATION AND MODERNITY AS THE EVENT’S GUIDING THREAD

The showroom’s opening night perfectly encapsulated DENZA’s vision, defined by a modern and innovative approach.
Cutting-edge design, technology, and performance were the focus, not through a traditional press conference, but via a modern, interactive talk. BYD Group top management, automotive industry representatives, stakeholders, and clients gathered to discuss the present and future of premium mobility.
Guests had the opportunity to admire DENZA’s lineup, including the DENZA Z9GT, a premium vehicle available in both fully electric and Super Hybrid DM-i versions, designed for drivers who prioritize comfort, performance, and innovation.

PRESS MANAGEMENT BY PRESSMEDIALAB

PressMediaLAB oversaw the entire press office workflow, from organizing the inaugural talk and handling journalist invitations to managing accreditations and on-site coordination.
The production of press photos and videos rounded out the services, supporting PressMediaLAB’s efforts right through to the event’s conclusion.

EXPANDING THE NETWORK THROUGH DIALOGUE

The opening of the DENZA showroom was a prime opportunity to foster dialogue, exchange ideas, and encourage the growth of a rapidly expanding commercial network.

Rather than just a traditional exhibition space, the event served as a true meeting point, designed to bring different voices together around the core themes of innovation, cutting-edge technology, and the future.