Mediability's growth continues with the birth of PressMediaLAB

Mediability is proud to announce the birth of PressMediaLAB, a new company that will deal with Press Office, Digital PR, Media Center and Events activities.

In the present landscape characterized by a continuous change in business communication, the newly established PressMediaLAB represents the ideal solution for all those realities that wish to increase their presence and perception with the media, offering a wide range of customized services, nationally and internationally.

Specifically, the new company, thanks to an experienced team and the latest information technology, provides clients with an all-inclusive service that ranges from the creation of an editorial calendar to the drafting of press releases and the organization of interviews, from the conception and diffusion of content for social media to the creation of photos and videos (being able to count on its own filming studio), up to the organization and management of events in Italy and abroad. All supported by Mediability’s four internal departments: “Social Media Intelligence,” “Visual Communication,” “IT, Web and Social Solutions,” and “Media Coverage Analysis and Media Reputation.”

PressMediaLAB’s CEO is Davide D’Amico, who has many years of experience in communications, internationally and nationally, with relevant roles such as Director of Global Communications for ITA Airways and Head of Communications for all FCA’s brands in Italy and, at the EMEA level, for the Jeep and Alfa Romeo brands and the Fleet & Business Sales department. D’amico relies on a versatile professional team, highly trained in areas ranging from communications to languages and enriched by professional experience abroad. These figures include Franco Daria and Umberto Hardouin, who have long careers in the Press Office of Fiat Auto and FCA (now Stellantis) in the areas of Brand, Product, Corporate, Financial, Sponsorships and Events. Joining them are Paola Galimberti, Naima Tarò and Federico Bosio, three young press officers who are experts in Digital PR and areas related to image, sustainability, technology and mobility. The new company is also advised by communications professionals with established successful experiences.

PressMediaLAB – thus combines the expertise of the traditional press office with the digital skills of press officers projected into the future of the profession, with the support of Artificial Intelligence. Hence its uniqueness: to offer the authority of yesteryear as a solid foundation on which to base serious and credible social and digital communication, capable of adapting to the changing needs of the market.