Microlino x MC2 Saint Barth: PressMediaLab's direction for the media day event in Portofino

The evocative setting of Portofino was the ideal stage to announce one of the freshest and most innovative collaborations of the summer; indeed, the meeting between the unmistakable urban electric microcar Microlino and one of the leading international benchmark brands for beachwear, MC2 Saint Barth, has given life to the launch of a special summer capsule collection.

The latter offers a single swimwear line, ideal for the little ones but especially irresistible for adults, enriched by a lively pattern that enhances the unmistakable shapes of the Microlino in every detail. An original project designed to merge mobility and fashion, celebrating travel and summer with a decidedly unconventional style.

From a communicative point of view, telling the story of the intertwining of two seemingly distant but deeply trendy worlds represents a particular challenge. To make the most of the launch and guarantee maximum media coverage, the PressMediaLab team stepped in, managing the entire direction of the operation.

Specifically, our work took shape through careful strategies and narratives, managing from the outset the drafting and widespread distribution of the press release to translate the identity and values of the collaboration into a highly appealing news story.

Subsequently, media relations and the management of the entire event were the predominant focus of our presence; in addition to selecting and inviting journalists, we took care of every moment of their stay in Portofino. The fun test drives along the coast of the Gulf of Tigullio aboard the colorful Microlinos allowed the press to live an immersive and premium experience, ending with a visit to the MC2 Saint Barth flagship store located in the beautiful and iconic piazzetta of Portofino, because a touch of shopping never hurts!

The meeting between Microlino and MC2 Saint Barth proves, once again, how two distinct worlds can travel together towards unexpected horizons. It was an adventure made of sun, color, design, and great laughs among the guests.

We at PressMediaLab are simply proud to have been behind the wheel of communication, transforming this wonderful midsummer journey into an experience to be shared and remembered.