PressMediaLAB alongside Aston Martin for the inauguration of the showroom in Bologna

In the heart of Motor Valley, where engineering excellence and automotive passion have always merged, a new protagonist has made its entrance: Aston Martin Bologna has officially opened its showroom in the Emilian city, just a stone’s throw from the historic center.

An exclusive event that celebrated the timeless elegance, power, and charm of the British brand Aston Martin, now part of the prestigious Stefauto1952 family. A symbol of style and innovation that finds in the city of Bologna a strategic location to consolidate its presence in the luxury four-wheeled panorama in Italy.

Hosting the event were Francesca Stefanelli, President of Aston Martin Bologna, and Andreas Bareis, Regional President Aston Martin for the United Kingdom, Europe, Middle East, and Africa, who emphasized the importance of this opening as a point of reference for customers and enthusiasts in one of the most iconic automotive regions globally.

During the evening, guests had the opportunity to admire up close the new jewel of the English house: the DBX707, a luxury SUV that with its 727 horsepower represents the pinnacle in terms of performance and sophistication. A vehicle that perfectly embodies the balance between sportiness and comfort, projecting Aston Martin towards a new dimension of driving.

We at PressMediaLAB are proud to have accompanied Aston Martin Bologna in this fundamental stage, managing press activities and media relations in support of the event. Our team has worked to ensure targeted and strategic media coverage, involving specialized publications and journalists to effectively tell the story of the inauguration, highlighting every aspect of the Aston Martin experience.

Working alongside an iconic brand like Aston Martin is further confirmation of our expertise in the high-end automotive world and our ability to support clients with tailor-made services, from press offices to special events.

The inauguration of Aston Martin Bologna is not just an event, but the beginning of a new story of elegance, performance, and international vision. We are thrilled to be part of this journey, with the dedication and passion that have always characterized our work.