Preventing, nourishing and communicating: alongside Reale Mutua at Terra Madre to shape the future of wellbeing

We are used to thinking of food as a celebration of taste and culinary heritage, but what happens when we start looking at it as our primary form of prevention?

This was the core message of the two panels held on September 24, where Reale Mutua, Main Partner of Terra Madre Salone del Gusto 2026, sparked a meaningful conversation on wellbeing, health, nutrition, and longevity. Far from being a passive sponsor, the company took center stage with a clear and compelling perspective.

Food as the gateway

For Reale Mutua, food is the ultimate gateway to primary prevention. This principle underpins their long-standing partnership with Slow Food, now in its fourth year through the “Cibo e Salute” initiative, offering dedicated webinars, team-building sessions, and tasting workshops for Reale Group employees and their families.

Bringing this vision to life was a multifaceted dialogue bridging diverse yet deeply connected disciplines. The corporate leadership of Luca Filippone, General Manager of Reale Mutua, joined forces with the advocacy of Barbara Nappini, President of Slow Food Italy, alongside the scientific insights of David Mariani, founder of Healthy Habits, and Alessandro Miani, President of the Italian Society of Environmental Medicine. The perspective of artisanal excellence was brought to the table by master gelato maker and entrepreneur Alberto Marchetti.

It was a collaborative exchange designed to dig deep into the vital link between everyday nutrition, personal health, environmental stewardship, and social responsibility.

Ultimately, this shared vision addresses one of the defining challenges of our time. While global life expectancy continues to rise, the years we spend in good health are lagging behind. Waiting to react only after illnesses emerge is no longer sustainable, because true quality of life means staying ahead of the curve and nurturing wellbeing long before medical care becomes necessary.

Media Strategy by PressMediaLAB

Behind the scenes of this dialogue was our agency, driven by the belief that an event of this scale only reaches its full potential when its message resonates far and wide. Alongside Reale Mutua, PressMediaLAB spearheaded the entire communications strategy, starting with drafting the official press release and driving its targeted distribution to top newsrooms through proactive media relations. We curated invitations to secure a qualified journalist presence at both panels, creating the ideal stage for meaningful and nuanced media coverage. To maximize exposure, we partnered with the news agency LaPresse, deploying an on-site reporter and videographer. Working side by side, we directed exclusive video interviews with the panel speakers and produced a dynamic summary video package distributed across their national network.

The conversation was never confined to the room; it evolved into visuals, voices, and news stories reaching a broad audience and sparking valuable public dialogue. At PressMediaLAB, we are truly proud to have given voice to this vision, turning essential insights into an engaging narrative built to resonate and leave a lasting impression.