PressMediaLAB offers the services of its Media Center. The network of multi-year contacts with all national and local entities allows to offer clients the best proposals for advertising or specific projects in all media.
Plan your publications on any type of media: print, web headlines, TV, radio, and social.
We stand as a point of reference for communication consulting and planning, thanks also to the numerous contacts – profiled and vertical on the various reference sectors – on which our team can boast. In this way, PressMediaLAB is able to create an optimal strategic plan “tailored” to the client concerned, involving all the necessary types of media: print media, web headlines, TV, radio and social.
Media Planning
We place your advertising message effectively, detailing every step of the strategy. The implementation of the roadmap for your success includes:
- Study of the client and benchmark analysis against competitors
- Study of the communication desired by the client
- Analysis of the objectives desired to be achieved
- Definition of the budget available for the entire campaign
- Definition of the target audience to be engaged
- Allocation of the budget to the contemplated media channels for a targeted advertising investment
- Structure of the media plan over the desired period
- Definition of publications over the short, medium and long term
- Contact intake and effective publication
PressMediaLAB provides you with a team of experts in the field, who can count on a well-stocked database, great experience, and cross-functional skills.This way we can identify the right approach for each reality and design engaging experiences on various communication channels.
The construction of the Brand Identity
The Media Center’s activity coincides at the same time with a path of brand building. In fact, all the stages listed above lead to the definition of a strong and consistent Brand Identity, based on a long-term growth plan. Our solutions are customized for your reality and will reinforce, or create from the beginning, a solid image of it, guaranteeing a consequent positioning in the target market.
In addition, the activity can be complemented by a follow-up monitoring phase: PressMediaLAB can provide its working tools in this regard, including press and social review and coverage analysis. Indeed, the press and social review service allows monitoring of releases and is managed by dedicated human operators who are always available to provide assistance.
Our consultative approach distinguishes us in the market: a dedicated staff is available to provide ad hoc assistance and reporting, prevent or handle crisis management, and support the client in using our review tool.
We will define with you the best publication strategy, the media to be involved and the target audience. Rely on PressMediaLAB’s Media Center and make your wishes come true.
