Turin lights up for the 2025 Auto Show.

From 26 to 28 September, Turin hosted a new edition of the Turin Auto Show, turning the historic centre into a citywide showcase of innovation and design. For three days, Piazza Castello was the hub of the event, welcoming enthusiasts who could explore the industry’s latest innovations.

BYD and DENZA: electric mobility in the heart of Turin.

The BYD Group chose Turin to present its vision of sustainable mobility with a dual presence at the city’s core: BYD in Piazza Castello and DENZA in Piazzetta Reale. A choice designed to highlight the group’s two souls—one more technological and pragmatic, the other more elegant and premium—both united by a shared vision of responsible innovation.

Among the most admired models was the BYD SEAL 6 DM, designed for comfortable, sustainable travel. Alongside it, the DOLPHIN SURF embodied BYD’s younger, urban side. The space also featured the SEAL U DM-i, an SUV engineered to blend safety, efficiency and comfort.

In Piazzetta Reale, DENZA’s debut brought a touch of elegance and technology with the Z9GT DMP, a high-performance grand tourer that reinterprets dynamic luxury, and the D9, a premium MPV designed to deliver on-board comfort and meticulous attention to detail.

Drivalia and CA Auto Bank: premiere and new perspectives.

Just steps away in Piazza Castello, CA Auto Bank and Drivalia unveiled the GAC Aion V in its national premiere, an electric SUV that combines design, range and fast charging. A debut that marks an important step in the brand’s European growth and in the wider adoption of more sustainable mobility.

The group’s presence also extended to the BYD, DR, Lotus, Omoda and Ferrari stands, confirming a multibrand strategy that sees mobility as an open, constantly evolving ecosystem.

An open show, a shared story.

With more than 50 brands spread across the city centre, the 2025 Turin Auto Show confirmed its winning formula: a free, widely attended, city-wide event that brings the public, companies and the media into a single conversation about the future of mobility.

PressMediaLab’s contribution.

PressMediaLab covered the event and the activations that brought the Show to life, reporting the highlights and shining a light on the many facets of tomorrow’s mobility. A work built on collaboration, on-site presence and dialogue with the media, which helped convey the energy and vitality that made Turin the star for three days.